Our theme for 2nd Quarter is Build Your Brand. One of the biggest questions that must be answered before a brand can be establish is “What’s in a Name?” This question stems from other questions like, what should I name my business, what should I name my product, or what should I name my service?

1st Quarter – Clarify Your Vision
2nd Quarter – Build Your Brand
3rd Quarter – Prepare Your Platform
4th Quarter – MarketYour Message

Before we dive into the name for your business, product, or service, let’s look at your own name; the name on your birth certificate or the name that you go by each day. Studies show that our names can influence our character, opportunities, and so forth.

Richard Wiseman, a professor of psychology at the University of Hertfordshire says, ”your name can influence the assumptions that other people make about your character and background, and thus the chances you are given in life.”

That is a pretty strong statement, so if it is true for our names, should we apply the same assumptions to the names that we choose for our product, business, or service?
Some people will try your product or service just based solely on the name.

Tips to Choosing a Name for your Business
Choose a name that is relevant to the product or service that’s provided.
Choose a name that has meaning and conveys a benefit
Decide if you will build yourself as a brand or will you brand a product or service that you provide
Decide what you want to convey through the name of your business
Do some research around the name that you are considering

Next month we go deeper into Building Your Brand, but for now, spend some time to determine what’s in a name (what’s in the name that you are considering for your business). Maybe you are already using a name, but is it the right name to build your brand?

Resource of the Month

Bookmark – D’s in Your Destiny

Buy a 10 pack at http://mooreofrachel.com/products-programs/


Inspiration Station

Listen to show host Rachel Moore and guest Bobby Foxworth,  a life and business coach discuss “Small Business Connections and Support – Bobby has a unique way in connecting people who wants the products or services to businesses who have them and vice-versa.  She also connects businesses to other businesses. We all need each other and our show guest shares how to maximize those connections.


Small Business Connections Part 1 with Guest Bobby Foxworth:




Small Business Connections Part 2 with Guest Bobby Foxworth:



Recommended Articles